Google Shopping & Ads

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How Shopping campaigns and Shopping ads work:

The difference between google ads and google shopping ads is, google ads use key word searches to locate products/results and google shopping ads uses the product data to locate the item.

Its Simple: 

Product Data -- Not Keywords

Where your Shopping ads appear:

In the actual Google Shopping panel (select countries)
Google Search, next to search results and separate from text ads
Google Search Partner websites - Youtube etc...

Ad Costs:

Just like other AdWords Shopping ads use (CPC):

The user clicks an ad & goes to landing page, or the user clicks an ad that leads to the Google-hosted landing page for your local inventory.

Oliver Du Rieu

62, King Street, Melbourne, VIC,

Entrepreneur, leader and life live'er