Google Shopping & Ads

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How Shopping campaigns and Shopping ads work:

The difference between google ads and google shopping ads is, google ads use key word searches to locate products/results and google shopping ads uses the product data to locate the item.

Its Simple: 


Product Data -- Not Keywords

Where your Shopping ads appear:

In the actual Google Shopping panel (select countries)
Google Search, next to search results and separate from text ads
Google Search Partner websites - Youtube etc...

Ad Costs:

Just like other AdWords Shopping ads use (CPC):

The user clicks an ad & goes to landing page, or the user clicks an ad that leads to the Google-hosted landing page for your local inventory.

Getting Started With Google Shopping

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As I go through the details of Google shopping (Also know as the Merchant Centre) I will am going to be again referencing different pieces of content from the web, in particular the Google Adwords Partner Certification Exam Study.

The goal here is to provide you with a easier alternative to doing these exams, almost like watching the 'show notes' of the entire program... I will also be relating to how we use google shopping with our side project 'The Verb Idea'.


An intro to google shopping

Why Google Shopping (GS)?

  • Get in front of more potential customers. GS helps you to get in front of customers while they are searching for things to purchase on Google.

  • Take charge of your product details. With GS, you can own, update and control the details and freshness of your indexed products.

Where is google shopping available?

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Google Shopping is currently available in:

  • Poland
  • The Netherlands
  • Russia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • The UK
  • The US
  • More coming.....
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • The Czech Republic
  • Denmark
  • France
  • Germany
  • Italy
  • Japan
  • Mexico
  • Norway

Sign Up For GS

Zip over here to create you merchant account - CLICK THIS LINK