How to make a killer Kickstarter campaign

One of the beautiful pleasures of working in a co working spaces is getting the opportunity to listen to interesting and innovate people working in small start-ups all the way to large companies paving the way, such as Kickstarter.

Those of you who haven’t heard of Kickstarter they are an online crowdfunding platform whose aim is to help artists, musicians, film-makers, designers and any other type of creator find the funds in order to resource their dreams and help make their ideas come to life! To date there are tens of thousands of people supporting the Kickstarter community. Kickstarter is an American public-benefit corporation that are based in New York but spread across the globe.


This morning I got the pleasure of having a Skype presentation from one the guys working for the company Zac. From this presentation I have taken all the tips and tricks from the man himself in order to help all you out there thinking of making your own project campaign on


Zac emphasised that the company’s mission was all about bringing creative projects to life. He said it was a big thing that they made sure all projects posted on Kickstarer had to remain honest, trustworthy and had to have a high level of transparency in order to be successful. Misleading your potential backers is never the way to win supporters!


Zac mentioned that it should take you around 8-12 weeks alone just to plan your campaign before you even begin to think about posting it. In this time you need to make sure you understand the reason behind your project. He said you must have a story and be intentional with what you’re doing. You must be able to communicate your purpose to a targeted audience. Also when it comes to the scale of the project you are hoping to undertake, bigger is not always better, because bigger means higher risk! 

Now for getting down to business and making the campaign page…

The first asset you need to get right is the title of the project along with the bio and thumbnail image that people will initially see when they are searching projects. Zac’s tips for this section were...

  1. Keep it simple
  2. Make the information and details (including image) readable in thumbnail format
  3. Avoid writing text over the image
  4. Use clear language
  5. Don't over hype up the product. For example avoid using “the world’s very first..”


Next important part of the campaign was the product description. This will come up when people click onto your project to find out more. When making this page it’s best to remember…

  1. Keep the structure of the page tidy
  2. Make it clear and concise (don’t bombard people with words)
  3. Use headings and subheadings to make it organised and easy to read
  4. Make it a multi-media experience to remember!


Now for one of the most important parts of your campaign page (according to Zac) is the project video. The aim of this video is to express to the audience watching what your mission is for the project, who is the team behind the project and the actual functions of the product or service you are hoping to gain backers for. Zac's tips for making a killer video include…

  2. Explain your vision in the first 30 seconds of clip
  3. Introduce the team (put names to faces)
  4. Develop a script and storyboard before filming
  5. Pick location wisely (make it relatable to the product and project)
  6. Think lighting and sound
  7. Practice makes perfect


Some other handy tricks for your killer campaign include…

Como Audio speakers

Como Audio speakers

  1. Putting testimonials or quotes from the press in your product description as this gives you credibility
  2. Use secondary images such as GIFS, graphics of product and even secondary videos in your campaign
  3. Use lifestyle images on your page as people want to see the product in reality and how they can use it in their own lives

Before you launch your project to Kickstarter Zac says “If you can’t show a compelling user experience you are not ready to launch your project yet.” He also mentioned you should aim to document your process in order to show your supporters and even yourself how far you have come.

Lastly, on more of a PR and marketing front (my specialty) it’s is a huge help to demo your product with the public in order to get people talking about it, this will also gain supporters and future customers. With this you will hopefully grow a good email database, Facebook and Twitter following to launch your product too... instead of having to focus on this after you’ve launched the product when you should be focusing on developing it.  

Hopefully these tricks will help to give your project the ultimate killer campaign page that will have the financial backers lining up to get involved in your big idea!

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Best of luck to you wonderful creative people, don’t ever give up!

If you need any further tips or help I’ll be happy to help you out. Comment below or even shoot me an email at

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